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Designing for Excellence

A technician sits in front of monitors in a lab.

Designing for excellence in augmented reality (AR) glasses means taking a human-first approach. People are at the center of every design decision, with human experience guiding performance, comfort, optical precision, and social acceptability.

A man operates a machine that is scanning a pair of AR glasses.

Design Engineering

Integrating Optics, Electronics, and Materials

A man operates a machine that is scanning a pair of AR glasses.

Design engineering ensures AR glasses perform as intended across everyday conditions and use.

Vision Systems

Believable AR experiences require precision engineering and insight into how eyes and brains work together.

Our people-centered approach is the foundation of our vision systems, helping devices understand the user's surroundings in real time.

Prototyping

From early-stage concepts to fully functional prototypes, our teams guide partners through every phase of AR glasses development, delivering designs ready for manufacturing.

World Understanding

We build AR that sees the world through human eyes, designed to understand space, movement, and intent so content feels natural, grounded, and in sync with the person wearing it.

Industrial Design

Balancing Proportion, Weight, and Style

Augmented Reality glasses design sketches spread across a gridded cutting mat, with a metal caliper.

Focused on how AR glasses look and fit, industrial design ensures AR glasses feel natural, intentional, and appropriate for everyday wear.

Augmented Reality glasses design sketches spread across a gridded cutting mat, with a metal caliper.

Magic Leap’s Design Ethos

We put people first. We believe AR should fit seamlessly into the world around us, enhancing our everyday life.

We design for comfort, clarity, and ease to create experiences that feel natural, intuitive, and grounded.

Creating Designs That Adapt to the Wearer

We design AR glasses around the many ways people experience our three-dimensional world.

By understanding how people perceive and interact with their environment, we create technology that enhances everyday life.

Leveraging Data for Human-Centric Designs 

Anthropometric data is the foundation of our augmented reality expertise.

Our deep research into  facial geometry, fit, comfort, and user experience enables us to design AR devices that work with, not against, the human body.

Designing for Human Comfort

We build AR that sees the world through human eyes, designed to understand space, movement, and intent soIndustrial design is a critical step in making AR devices feel intuitive, comfortable, and stylish.

This methodical, iterative, and human-centered approach helps ensure a device looks and feels ready to be worn in the world.

content feels natural, grounded, and in sync with the person wearing it.

 In a lab, two technicians in protective gear operate machines and examine waveguide prototypes.

Assembly and Manufacturing

A Partner-Focused Workstream

 In a lab, two technicians in protective gear operate machines and examine waveguide prototypes.

Magic Leap designs and assembles waveguides with its partners’ AR systems and manufacturing processes in mind, so early decisions reflect downstream production considerations.

From ideation through fabrication, we focus on one of the most critical elements in the optics stack: the waveguide.