Designing for Excellence

Designing for excellence in augmented reality (AR) glasses means taking a human-first approach. People are at the center of every design decision, with human experience guiding performance, comfort, optical precision, and social acceptability.
Design Engineering
Integrating Optics, Electronics, and Materials
Design engineering ensures AR glasses perform as intended across everyday conditions and use.
Industrial Design
Balancing Proportion, Weight, and Style
Focused on how AR glasses look and fit, industrial design ensures AR glasses feel natural, intentional, and appropriate for everyday wear.
Designing for Human Comfort
We build AR that sees the world through human eyes, designed to understand space, movement, and intent soIndustrial design is a critical step in making AR devices feel intuitive, comfortable, and stylish.
This methodical, iterative, and human-centered approach helps ensure a device looks and feels ready to be worn in the world.
content feels natural, grounded, and in sync with the person wearing it.
Assembly and Manufacturing
A Partner-Focused Workstream
Magic Leap designs and assembles waveguides with its partners’ AR systems and manufacturing processes in mind, so early decisions reflect downstream production considerations.
From ideation through fabrication, we focus on one of the most critical elements in the optics stack: the waveguide.




